How does the JSU Band contribute to the university’s recruitment efforts?

The JSU Band plays a significant role in the university's recruitment efforts primarily by performing at high schools and recruitment fairs. These performances showcase the band’s talent and the vibrant campus culture, making a lasting impression on prospective students. Live demonstrations of musicianship create a compelling experience that can attract students who are interested in joining a dynamic musical program or participating in university life. Additionally, these events allow for personal interaction, building relationships between band members and potential recruits, which can influence their decision to choose JSU.

While hosting open house events and engaging in social media advertisements contribute to recruitment efforts, they don't target specific high school audiences in the same direct way that performances do. Attending recruitment meetings alone does not facilitate the same level of engagement or visibility that live performances can provide, as meeting settings can be less dynamic and memorable compared to a concert experience. Thus, the live performances stand out as a powerful tool for recruitment, effectively showcasing the university’s spirit and community.